Best Practices of the Top Rated Franchisors: It’s not That Difficult

Ed Teixeira, founder and president of FranchiseKnowHow, is the featured speaker for the upcoming New England Franchise Association (NEFA) event on Tuesday, January 18th, reception beginning at 5:30 p.m., at Four Points Sheraton, 1125 Boston-Providence Turnpike. Route 1 Norwood, MA. Ed Teixeira is the founder and President of FranchiseKnowHow, LLC a franchise-consulting firm. Ed has worked in …

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Papa Gino’s Scores With One-To-One Marketing

MediaPost reports building customer loyalty and lifetime value through cross-channel, one-to-one marketing is the marketer’s equivalent of the Holy Grail. This is certainly true for restaurant brands, given the need for every competitive advantage in winning share of consumers’ scaled-back eating-out budgets. But achieving one-to-one marketing cost-effectively can sometimes seem as elusive as finding the …

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NEW LAWS REGARDING ‘CORI ‘

There are of several changes related to criminal offender record  information (CORI) that will become effective in 2012. Starting in February, 2012, Massachusetts employers who obtain an applicant’s criminal offender record (CORI) information MUST provide a copy of it to the applicant. Furthermore, a company that conducts five (5) or more criminal background investigations a …

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NEW LAW IMPACTS EMPLOYEE APPLICATIONS

Effective November 4, 2010, Massachusetts has made it illegal for an employer to request criminal offender record information (CORI) on its initial written application.  Franchisors and franchisees will want to review their current applications and remove any language related to criminal records immediately.  An exception for employers who are obligated by law not to employ …

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