Papa Gino’s Scores With One-To-One Marketing

MediaPost reports building customer loyalty and lifetime value through cross-channel, one-to-one marketing is the marketer’s equivalent of the Holy Grail. This is certainly true for restaurant brands, given the need for every competitive advantage in winning share of consumers’ scaled-back eating-out budgets. But achieving one-to-one marketing cost-effectively can sometimes seem as elusive as finding the …

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UFood Grill Gets Some Help for Franchising Efforts

QSR magazine Reports that with demand for healthier fast food increasing among consumers nationwide, UFood Restaurant Group Inc. announced that it has retained Jeff Bonasia to assist in developing marketing programs to identify, attract, and secure potential franchisees. The company seeks franchisees that have a track record of success operating multiple foodservice franchise locations for mature brands and are seeking to become a part of a healthy quick-service concept to capitalize on this growing trend.

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Entrepreneurs in New England find franchising a promising venue for growth

Steve Adams of the Brockton Enterprise reports that giving up the relative security of the corporate world for the uncertainties of entrepreneurship, Gina Guglielmi was looking for structure and guidance. Instead of starting her own business from scratch, Guglielmi bought a franchise from Wallingford, Conn.-based Edible Arrangements. “With my marketing background, I saw how expensive …

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10 Key Points to Remember when Looking for a New Franchising Job Opportuntity

From an article in Franchise Chat by Jerry Wilkerson is a former president and executive director of the International Franchise Association in Washington, D.C. and founder of Franchise Recruiters Ltd.®, an international franchise management executive search corporation with offices in Chicago and Toronto. He recently completed his 27th year in the business of franchising. Nearly …

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