edith wisemanPresident

Edith Wiseman is a 15 year veteran of FRANdata. She has played a pivotal leadership role in the strategic growth of FRANdata’s Capital Access and Franchise Business Intelligence suite of solutions. As President of FRANdata, Wiseman is responsible for sales, product development, and market strategy. She strongly believes that FRANdata’s proprietary databases, braintrust, and best-in-class client base continue to raise the level of sophistication within the franchising industry.

Highlighted in Franchise Times magazine as a rising star in franchising, Wiseman has long been a key figure in understanding and promoting business model best practices. Her franchise financing expertise and work with the US Small Business Administration (SBA) has had a major impact in the amount of capital flowing into the franchise community.

Wiseman was recently named to the IFA Supplier Forum Board and has co-chaired the Women’s Franchise Network. She is a sought after speaker, a frequent panelist and has led industry roundtables on topics ranging from franchise performance standards to franchise capital access. She has written articles for and has been quoted in both major publications and industry journals.

Wiseman graduated from Dickinson College with a double major in German and Policy Studies with an International Concentration. She earned the Marion Dexter Learned Prize for linguistic excellence in German.


FRANdata (www.frandata.com) is the only research and information company that exclusively studies franchising. For the past 25 years, FRANdata has served as the objective source for facts and information about the companies that franchise, the franchisees that operate in franchise brands, and trends within the franchise marketplace as a whole. FRANdata provides operational benchmarking and market research to franchisors, investors, franchisees, and a wide range of suppliers offering products and services to the franchise community. FRANdata is proud to be a strategic partner of the International Franchise Association (IFA) and is often cited as franchise experts in such leading media as The New York Times, The Wall Street Journal and The Washington Post.