NEFA Dinner Meeting: May 11, 2010

"Revitalize Your Franchise Recruitment: 5 Surefire Ways to Drive System Growth"
Don’t miss this drill-down session revealing key success drivers for building your franchise program. Includes sales intelligence from the 2010 Annual Franchise Development Report.
Presented by Steve Olson, Franchise Update Media Group

Steve Olson is Publisher of Franchise Update Media Group, the industry resource for franchise development. The multi-media company produces conferences, magazines and franchise websites, servicing over 600 franchise clients. This includes franchising.com, the Multi-Unit Franchising Conference, Franchise Leadership & Development Conference, Annual Franchise Development Survey - which identifies the latest sales and marketing industry intelligence, including top lead-generation sources and sales trends.

With industry experience as a franchisee, franchisor and consultant, Steve has helped accelerate franchise growth for more than 40 established and emerging franchise brands. He has headed up development programs and sold hundreds of franchises for retail and service concepts. Steve entered franchising in 1980 as co-owner of a multi-unit franchise in Houston, and was awarded Franchisee of the Year. Steve has chaired IFA Committees and served on company boards.

A frequent columnist and speaker on franchising, Steve has authored the book on franchise development, “Grow to Greatness: How to Build A World-Class Franchise System Faster.”

The evening includes a cocktail and networking session beginning at 5:30 p.m., dinner at 7:00 PM, and then the presentation. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required. Registration Fee is $60 per person and includes dinner. NEFA Members receive $10.00 off.

About NEFA

New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.

Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.

To reserve your seats, please contact New England Franchise Association via the organization's website www.NEFranchise.org, email: info@NEFranchise.org, or by calling Jim Coen, (617) 469-3002.